Keurig Coffee Logo

I know, I know. It’s been replaced by a new logo, but I worked lots of late nights on this first Keurig logo. Mostly because I couldn’t have slept if I wanted to after sampling all the different coffees Keurig offered while we were working on it at Nottingham-Spirk. I wanted to combine a folksy, naive illustration to invoke the bean’s humble places of origin and then combine that with the elegant type to put across the systems’ sophistication and premium price point. They liked the logo so much they sent me an embroidered Keurig hat. They have since redone their logo, but maybe I’ll get a chance to do their next one. They can pay me in coffee!

First Keurig Logo