Kinetico Commercial Sales Literature
Kinetico’s Commercial Industrial product line and sales channel needed to be differentiated from the residential side of the company in order to shake the perception that the company was merely a consumer water treatment product manufacturer. The external ad agency was unable to get past their consumer orientation so I stepped in with a bold, technically-oriented design that was enthusiastically adopted by the Commercial Industrial division.
For the black stainless steel look, I created a set of Photoshop scripts to create the texture and color setup. This ensured an easily employed consistency in the creation of new literature.