Kinetico Logo and Tagline Lockup
The quickest way to get fifty opinions is to put twenty people in a room. The need for a new corporate tag line was complicated by some of Kinetico’s top twenty dealers getting all worked up in a meeting about “branding water with Kinetico.” We thought they where nuts. But when that large a percent of your sales are represented in that small a place, you try to be diplomatic. The “Reinventing Water” tag line was created in such a way that it would placate the “water branders” and get the tag adopted by more of the dealer network. I can’t be held responsible for the corporate logo, by the way.